Atlanta rap trio Migos is back with their second studio album Culture, and it’s probably their best project yet. Since the 2013 release of their breakout single Versace, the group has contributed to hip hop in ways that no has in a long time. Migos are arguably one of the founding fathers of the category in rap that we call “trap”, alongside other trap rappers like Future, Young Thug, and various others. Quavo, Takeoff, and Offsets’ unique voices string together perfectly on this album, just as they do on past mixtapes, and it’s due to their very tightly compacted “triple threat” flow so to speak. The three have a way of way of making it seem as if they’re rapping as one, constantly jumping in and out of each other’s verses with adlibs and maintaining a flow when transitioning to hooks. The way the trio’s lyrics stutter yet roll of their tongues just adds another layer of melody to the production of Zaytoven, Metro Boomin, 808 Godz, Ricky Racks, and many other producers on a healthy list of people who contributed to this project. This type of sound has become a staple in the genre of rap ever since Migos stepped into the spotlight, which gives them every right to title this album Culture. This thirteen-track playlist does what their past projects failed to do, and that’s eliminate the filler tracks that don’t do anything other than add a song to the LP.
There are many standout tracks on this album, and I think I speak on behalf of many when I say that Bad and Boujee is one of them. The song is the album’s lead single, and it released in October of 2016, and became viral in December of that year. The song reached the number one spot on the US Billboard Top 100 in January of 2017, which makes it the first number one single for Migos. The song emphasizes one of the bright spots of this album, which is a less flashy style of production in comparison to previous works. This style helps create a darker, murderous tone throughout the track list except for on songs like Kelly Price. This song borrows heavily from Travis Scott in the sense that it’s a lot more melodic and uses a lot of drowned out vocals to create an atmospheric feel. This ambient mood is also heard on What the Price, one of the album’s less popular songs.
Overall, Culture is a very well executed LP that highlights Migos’ selling point, their vocals. What this lacks in context is made up for in their unique style, and it has proven to work for the trio. I give this album a light 8/10.